Do you have a page (or several) on Facebook dedicated to your business? Then check out Facebook Pages Manager, which is a very useful tool to help manage all Facebook activity in one place from your iPhone.
Facebook Pages Manager is a handy tool, especially when used alongside a social media marketing tool such as Driftrock, Falcon Social, or Brand24. The app helps page administrators keep in touch with their audience and keep up with activity on multiple Facebook pages in one place. Facebook Pages Manager allows you to manage up-to 50 pages at once and supports posting updates, photos and responding to comments as your Pages.It also allows you to view and reply to private messages sent to your pages, receive push notifications for new activity, tips, reminders and also view page insights.
Get on the same page
Using Facebook Pages Manager is easy. Once installed on your device, just log into it using your Facebook username and password to start accessing and managing Pages from wherever you are. When you log in, Facebook Pages Manager shows you how many Likes your page has got, including how many it got in the past week. You’ll also see options to promote your page and invite people to like your page.
From the main menu, you can also choose whether to insert Text, Photo, Video or an Event onto your page. The Page Insights section is the most powerful feature and offers detailed analytics of your Page performance. You can specify a date range to see how likes have increased or decreased over a specific period. There are statistics on total reach, the reach of a specific post, statistics on which posts have been shared, etc.
Get the message
The Messages and Notifications tabs work exactly the same way as the Facebook Messenger app. The Messages features allows you to keep on top of communication with others, whether they are customers or just fans of your page, in exactly the same way as Messenger does. You can write new private messages to customers or fans, reply to messages, and send emojis and stickers in your messages. Meanwhile, Notifications gives you a convenient overview of any interaction users have made on your page.
Limitations of Facebook Pages Manager
Among other things, Facebook Pages Manager allows you to tag people in posts and comments, delete comments, and include hashtags in your posts. You simply tap on the hashtags to view the hashtag feed. Facebook Pages Manager is a very good way to administer Pages with small amounts of activity – but for those that are very active, it is a bit limited. For example, there’s no way to moderate comments yet, which may be important for those pages of a sensitive political nature, or businesses that want to prevent spammers posting on their page.
Facebook Pages Manager is definitely a useful tool for improving your customer communication and targeting. The Insights feature of Facebook Pages Manager in particular can really help your company or organization identify more clearly the interests of your customers and their demographics.
It can also be very useful in deciding on a Facebook Ads budget to promote certain posts, increase their outreach and thus sales. From a usability perspective, if you’re familiar with the Facebook app for iOS then using Facebook Pages Manager takes no time as they’re both very similar. And if you’re frustrated with the way Facebook allows you to manage pages on your desktop, you’ll really appreciate the convenience and features of Facebook Pages Manager.
If you manage multiple pages and want a better way to administer them anywhere, anytime, Facebook Pages Manager is definitely worth trying.
If you’re serious about promoting and analyzing your Facebook activity (and you probably should be!) then it’s well worth looking into a more comprehensive cloud-based social media marketing application. We’d love to know which tools you use to manage your Facebook presence so let us know in the comments below.