Let Buffer Schedule Your Social Media Updates

If you already use Buffer in conjunction with your desktop or laptop, you’ll no doubt be pleased with this mobile incarnation. And if you’re among the uninitiated, get ready for your life to become a whole lot easier.

Buffer for Twitter and Facebook automatically schedules your tweets and posts for you, even spreading them out over the course of a day so that they don’t go live all at once. If you read a share-worthy article (or more) while browsing the web on your iPhone, you can instantly add it to your Buffer to be shared later. I’ll show you how easy it is after the jump.

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Schedule

Right now the available networks for sharing are Facebook, App.net, Twitter and LinkedIn. After you install and open Buffer’s app it will detect which of these accounts you already have access to via your iPhone, and it will request your permission to access them directly. Alternatively, you can sign in with your Buffer account, if you already have one.

Connect your social media accounts to the Buffer app and post messages right now or have them scheduled.

Connect your social media accounts to the Buffer app and post messages right now or have them scheduled.

And that’s it. It’s really just that easy to get started. Now you can tap the Compose button in the top righthand corner if you want to add a post directly into the app.

In the Compose screen, you can type your message, then select Share Now or Buffer. Of course, you can also cancel your post at any time — the app will ask you to verify before actually quitting the post.

Tap the camera icon to add an image or video to your post. You can choose one from your library, snap a photo/video on the spot, or use the last photo/video taken. And, to send your post to more than one social network, use the accounts icon to the left of the camera icon.

Add photos or videos to your updates, plus choose to post to multiple accounts if you want.

Add photos or videos to your updates, plus post to multiple accounts if you want.

If you select Share Now, Buffer will immediately post your message to the appropriate social media network. If you select Buffer, the app will add the message to your queue, and schedule it to post at a future time and date.

Schedule More

There are even more ways to share a message using Buffer. Send content to Buffer from apps like Feedly, Pocket, Instapaper, Reeder and others. Or use the Safari Bookmarklet or email.

The Bookmarklet option takes just a little setup, but the convenience it offers after installation more than makes up for that fact. Buffer will walk you through all the steps and once it’s in place you can send any page you’re browsing to Buffer just by tapping a Bookmark — so great for adding items to your queue on the fly.

Add items to Buffer via email, other apps, or the Bookmarklet feature.

Add items to Buffer via email, other apps, or the Bookmarklet feature.

Buffer by email is just as easy. Every user has a secret email address to add things to Buffer. Just send an email to that address, entering the text you want to post as the subject and the URL (if applicable) in the body of the email. Just follow Buffer’s instructions to add Buffer to your contacts to make the process a snap.

The app walks you through installation of the Bookmarklet, which lets you add webpages quickly.

The app walks you through installation of the Bookmarklet, which lets you add webpages quickly.

The email option is handy for apps that allow you to email out pages or URLs. Just make Buffer your email recipient and presto, a future post is created.

Analyze

The far left tab at the bottom of the screen is for accessing your Buffer queue. Here you can view all scheduled posts and check when they’re scheduled to go live. Tap on any one to edit it.

The middle tab reveals a list of all posted messages and allows you to view certain data on them, for example, when they were posted, how many clicks they garnered, the number of users reached, retweets, likes, shares, mentions and more.

View analytics for your posts, including how many clicks they received.

View analytics for your posts, including how many clicks they received.

If you need even more special features, consider upgrading to Buffer’s Awesome Plan, which comes with the ability to add more than four social accounts, plus more perks.

Last Word

The only issue I found is that you can’t change the time or date of your tweets in the Buffer app, which is something you can do through the Bufferapp.com website. Still, this isn’t a huge problem, and certainly not something that would turn me off from using the app completely.

As far as ease of use is concerned, it seems like the Buffer team has bent over backward to try to make adding posts as convenient and fuss-free as possible. The options at my fingertips are impressive.

The Bookmarklet is my favorite feature. I check my email frequently from my iPhone, opening links as I go, which is when I tend to stumble upon articles I want to share. And now, with the Buffer for Twitter and Facebook app, doing so is a cinch.


Summary

Share to your Twitter, Facebook, LinkedIn and App.net account, all from one place and at optimal times.

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