Instagram may be the current darling of the social photo sharing community, but Mobli is quickly gaining a loyal following.
Offering more than filters, Mobli is redefining the social photo sharing platform by enabling users to follow their interests and their friends. The sleek design, and the number of customizable options are a stark contrast to Instagram’s singular focus.
Learn more about Mobli’s photo sharing prowess after the jump.
What is Mobli?
Born from the idea of wanting to view an event from every angle, CEO and founder Moshiko Hogeg created Mobli, a visual media sharing platform that allows users to filter their feeds with more clarity than any other visual social platform.
To get started on Mobli, simply create a new account or sign in with Facebook.
After signup, you will be brought to a sleek homepage. The homepage consists of links to your profile, your personalized feed, a general live feed, an Around Me option, a Popular feed, a Search option, your notifications and the ability take or add a photo or video.
Whether you decide to take a photo while in the app or not, the options for editing it are the same. The filters are not as numerous as Instagram, but you do have the ability to add up to four filters and or frames to your image. These filters can be removed out of order, allowing you more flexibility when editing your image. There are also location-based filters, such as New York, Silicon Valley and TechCrunch Disrupt, etc. Another ingenious feature on the Mobli app is that all photos are edited on Mobli’s server, which means there is less drain on your battery life.
After you have finished editing, you are given the option to add a description, use the geo-tagged location, check the option to share to Twitter and/or Facebook, and choose which Channel your photo or video will fall under. A Channel is essentially a categorized feed that you can follow and post into. When posting a photo or video you have the option to select up to three Channels for your photo to be tagged into. After you are satisfied with your photo, simply tap the Publish button, and your photo or video will be published in your chosen Channels.
In the Live Feed when you tap a thumbnail photo or video, a new page will open featuring the selected image. Each photo or video will be accompanied by the user’s name and photo, the post date, the tagged Channels, the location, and the options to Love it (this will post an “I Love It!” comment under the photo), add to favorites, show to select Viewers (your followers), and a comment section. Once you have opened the full screen version of the image you can swipe horizontally to view the next image in the feed.
Another bonus feature is the ability to open a new page using Google Maps to view the exact location of the where the image was taken by tapping the pin at the bottom of the screen. This brings Hogeg’s original idea into play; you see an image or video of a live event happening and you can find the exact location so you can go yourself, or you can follow the specific Channel of the event to view it as it unfolds from multiple perspectives. On a side note, if you want to keep the location private (not everyone was invited to your friend’s shindig for a reason) then you can turn the location tag off when you upload your photo.
When you find a photo that you find interesting, you have a few options for how to follow it. If it is the location that you prefer, you can follow that location Channel either by searching for it on the Search page, or by selecting the location under the tagged photo. If you want to follow the user, then you can “watch” them by tapping the Watch Me button, making you one of their “Viewers.” I’m not sure this particular terminology is the best idea for this action; it makes it feel like you are following something X-rated. And finally, you can follow Channels for events, places, and food items, etc.
For a slightly more curated feed, you can tap the Popular feed on the main page. This feed features the most popular photos for the following categories: Featured, Popular, People, Channels, and Locations.
My Feed is a truly personalized feed featuring different Channels, people and locations that you follow. I do find however, that I am only really interested in about a quarter of the content that ends up in my personal feed because I can’t filter out certain people.
The Mobli app also has a Notifications tab on the bottom of the home page, this shows you who has “loved” your photos and who is now “viewing” you — but it still sounds too much like stalking.
More Than An App
Mobli also has a compatible website that offers the same features that the Mobli app provides. A unique feature that the Mobli website has is the ability to create a slideshow of your feed controlled by using a remote function on the Mobli app.
The Good and the Bad
Overall Mobli is an extremely versatile app; it combines the filters of Instagram with Color’s location based photos and has the ability to organize feeds into interest driven Channels. I love the idea of following interests, or Channels as well as my friends. However, there is a staggering amount of content that appears in my feed that I am not interested in. This happens because of two reasons: the Channels that I follow tend to be more general in nature, and there is not a function that enables you to block users from your feed who post too much. Other than that slight annoyance and the weird verbiage (“Loved it!” and “Watching”), the app itself is elegantly designed and offers a myriad of options for users. All in all, I find myself spending just as much time, if not more, on Mobli as I spend on Instagram.
A visual media sharing platform that enables users to view and share photos and videos in real time.9
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