Posts Tagged

enterprise

Business Week reported earlier this week that Apple is teaming up with Unisys Corp. to manage relations with corporate and government customers. The article also noted that Steve Jobs made it a point to recently state how well Apple multi-touch devices are doing among Fortune 500 companies.

These events seem to suggest that Apple, not satisfied with stealing away average consumers, is now gunning for RIM’s most sacred turf: the corporate world. Blackberry products are synonymous with professional communication and has had a firm grip on the market even in these recent years after the iPhone’s release. As I consider how Apple will continue to pursue this new customer, one other group comes to mind.

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