News aggregators and discovery tools are among the most popular apps in the App Store. The most popular, such as Flipboard, attract a major following and are staples to the smartphone experience. Others tend to be more niche: some offer specific sources, or integration with other services. Interesting promises to be more of the latter, but with a playful design and emphasis on subjects that the technically savvy are most likely to enjoy.
Interesting launches in to a saturated market. The news aggregator has been tried in almost every possible form: from digital magazine to traditional list, there’s not much differentiation to be found in the presentation of content. (more…)