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Creating an alternative to a stock app is risky. Most iPhone owners will never go looking for an app that will replace something that Apple already ships, unless they are looking for additional functionality or something radically different.

Creating an alternative to a stock app that is well entrenched within both Apple’s ecosystem and within the hearts and minds of consumers is borderline insane. While people are used to changing their web browsers, most don’t care to actively search for a replacement to a music app. The bar is set high for Ecoute 2.0: can it survive in a world where Apple ships its stock music app on every iPhone? (more…)