If you’ve ever taken a trip on the London Underground (or any subway service for that matter) then you’ll no doubt notice that each train is littered with small ads, providing both an effective means of marketing whilst giving us commuters something to read when we’ve accidentally left our headphones at home.
Sandwiched between the various online dating sites (apparently everyone in London is lonely) and cosmetic surgery boutiques was an ad for a new online music service called Bloom.fm. The ad, promising features such as 22 million tracks, offline playback and a radio service similar to that of Spotify and Rdio, was enough to pique my interest. After spending a few days with the iPhone app and service, I can honestly say it is making me think twice about continuing my Spotify Premium subscription.
The iPhone already has enough features to make it the music player of choice for many people; through iTunes they have access to the world’s largest collection of music, with each song at an affordable price and tons of content available. With features like iTunes Match being added to the spectrum, it would appear that iTunes is the be-all end-all of getting music legally — but it isn’t.
Instead, today I’d like to look at Rdio, a streaming service that is jam-packed with features and is a worthy alternative to iTunes and other streaming options.