Foodie Tuesday: Tastemade

If you’re a foodie, you probably take lots of Instagram photos of your meals and share them with all your friends. You check into restaurants with Foursquare and announce it to the world on Twitter. What if you could tell the world about your favorite restaurants and food venues by making quick, easy, beautiful videos? Tastemade has burst into the app scene with a fabulous platform for sharing food moments. They’re fostering an eclectic, worldwide community of foodies who want to discover restaurants and food events in their own backyard or on exotic travels. This is going to be huge, and you don’t want to be left behind.

Keep reading to find out more.

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Getting Started

Launch the app and immediately you understand what this is all about: creating and viewing one-minute videos about your favorite restaurants. The creators of Tastemade understand the importance of hooking users on the first impression with a simple, sticky concept. The brief overview of the app builds excitement about what you can do with the app: check out featured episodes, search episodes by destination, follow top tastemakers and friends and become a tastemaker yourself.

Tastemade hooks users immediately by introducing the concept in a way that’s quick and easy to understand.

Tastemade hooks users immediately by introducing the concept in a way that’s quick and easy to understand.

Before you start working on your video skills, check out the Featured Episodes. The team at Tastemade has smartly picked the cream of the crop of food episodes, giving users a standard to aspire to. This encourages higher quality videos from everyone by giving the best creatives positive reinforcement and providing an example of what the app can do.

Browse the Featured Episodes to see prime examples of the best videos uploaded by users. Joy’s feature on Pappy’s Place in Springfield Missouri is fun and very pro!

Browse the Featured Episodes to see prime examples of the best videos uploaded by users. Joy’s feature on Pappy’s Place in Springfield Missouri is fun and very pro!

Watch a few videos and the excitement builds even more — they’re good, really good! User “hosts” are engaging and enthusiastic. The way Tastemade brings together clips of interviews, ambiance, chefs cooking and friends having fun is seamless and keeps videos interesting. One minute seems like the perfect time window — not too short, not too long and boring. These videos leave users wanting more, which is just right.

The Tastemade Community

If you’re feeling camera shy Tastemade encourages you to enjoy the community as a consumer instead of a producer (but in good time you will get the bug to start making videos, whether as the videographer or presenter). As you watch videos from users all over the globe you’ll find Tastemakers to follow and interact with. Getting involved in the community is similar to using twitter: like videos, follow Tastemakers, see who your favorite Tastemakers follow. You’ll come across power users who put out videos regularly, like Marc Osier from California.

Power user Marc Osier makes engaging personal videos of his eating experiences (left) and Tastemade founder Joe Perez features Texas pitmasters building a barbeque (right).

Power user Marc Osier makes engaging personal videos of his eating experiences (left) and Tastemade founder Joe Perez features Texas pitmasters building a barbeque (right).

It’s great to see all the different creative styles of users shine through. Some people are really talented presenters in front of the camera, while others stay behind the lens and let the chef or restaurant owner do the talking. For some users it’s all about featuring the ambiance and plated food, others get right in on the cooking process with great video clips of bakers making bread and pit masters building the fire. Tastemade has created a simple, easy to use platform that’s still highly individual.

Tastemade is a community, so set up a profile and start following other tastemakers. Don't be discouraged if there aren't any Nearby Destinations in your area yet, this will improve as more users adopt the app.

Tastemade is a community, so set up a profile and start following other tastemakers. Don’t be discouraged if there aren’t any Nearby Destinations in your area yet, this will improve as more users adopt the app.

Another great feature of this app is the ability to check out videos from Nearby Destinations. Discover hidden gems in your hometown or find the best ramen in Japan while your traveling. As the app gains users this feature will become better and better.

Lights, Camera, Action!

You’ve explored the community and engaged with other users, now it’s time to start contributing by sharing your favorite restaurants and food events. Before you hit that video camera button you’ll want to review the helpful tutorial videos (which are sadly hidden in the depths of the app settings).

Video tutorials offer a lot of great tips to ensure your videos have good sound and visual quality. Tastemade also gives tips on breaking the ice with restaurant managers and owners.

Video tutorials offer a lot of great tips to ensure your videos have good sound and visual quality. Tastemade also gives tips on breaking the ice with restaurant managers and owners.

Creating your own video with Tastemade is quick and simple. When you start the process, the app uses your location to find the restaurant, which is a pretty cool feature. The app walks you through each step, breaking the video into manageable pieces: opening credits, introduction, ambiance shots, the meal, food and friends and wrap up. It’s nice to be able to shoot footage in any order you like, plus you can go back and forth working with different pieces of footage.

The app walks you through each step of video making, breaking it down into bite sized video segments.

The app walks you through each step of video making, breaking it down into bite sized video segments.

To create the video you’ve got to turn the camera horizontal and press a red button on the screen continuously. If you stop recording before the minimum time required, the app lets you know it’s too short, try again. This can be a bit annoying when you’re feeling the live pressure and just getting used to the app.

It’s fun to choose from different filters and fonts to enhance your video. I went for black and white and a handwritten lettering for my favorite coffee shop, Chapter 1.

It’s fun to choose from different filters and fonts to enhance your video. I went for black and white and a handwritten lettering for my favorite coffee shop, Chapter 1.

They’ve really attended to the details to give each video a unique sense of personality and style. In the Opening Credits section you’ve got a choice of different fonts to display the restaurant name, each font comes with it’s own music reel that plays throughout your video. The app comes with a fun selection of filter options to enhance the video colors or go black and white (similar to using Instagram). Watching the video come together seamlessly is like magic.

Conclusion

It’s easy to see how Tastemade could be as addictive as Instagram. They’ve done a great job creating an app that makes video look and sound good. The short fill in the blank clips keep amateur videos from dragging on too long — it’s just enough time to tell the story. Create your first video and you’ll have a lot of respect for people who do it well. Doing it once reveals all the creative possibilities and you can’t wait to do it again, even better. The best part of this app is that it gives users enough freedom to find their own style. With such an interesting community of people who love food, this medium will never be boring. Whether you become an amateur videographer, presenter or just love finding good restaurant recommendations, you’ll love this app.


Summary

Create bite-sized videos to share your favorite restaurants with the global community of tastemakers and learn about restaurants/food venues around the globe.

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