Ego: Satisfy Your Urge for Statistics

Generally speaking, your iPhone isn’t the best device for analysing complex statistics. If you manage a website of any kind, navigating your way around apps such as Analytics can quickly become difficult and tiresome. You’ll also regularly find yourself looking in different places for traffic data, RSS reader information, and Twitter stats.

Ego is a wonderfully simple app developed by Garrett Murray for accessing all this information in one place. You won’t find any in-depth graphs or visitor reports – just a basic set of data from various services such as Twitter, Google Analytics, Mint, and Feedburner.

Setting Up Your Services

The first thing you’ll want to do after launching the app is to start adding a few different services to track. This is incredibly simple, and only takes a few minutes to set up. Supported services at the current point in time are:

  • Twitter
  • Feedburner
  • Mint
  • Google Analytics
  • Ember
  • Squarespace
  • Vimeo
Configuring Services

Configuring Services

This list has steadily grown over the past year with subsequent updates, though the developer seems to be keeping the application deliberately sleek and simple. I don’t expect the supported services to grow dramatically at any point, and it already covers those most pertinent to bloggers and web designers.

For most of these services, adding them is just a case of providing your login credentials and entering a “label” to identify that particular account by. The tracking service for Mint requires that you install a plugin on your server, but all the others should work straight away without any extra configuration.

You can easily edit the order and layout of your services from the “Settings” screen, and remove those that you no longer have any need for.

Changing Settings

Changing Settings

Viewing Statistics

Opening the application will automatically download data from every service you’ve added. The speed of this varies depending upon the type of connection used and the number of accounts that are being checked. It’s usually the case that everything has downloaded within 10-30 seconds.

Feed Your Stat Ego

Feed Your Stat Ego

Tapping on a particular account or service will cycle through the different pieces of data available. This varies for each type of account as follows:

  • Twitter – Followers, following, total number of updates
  • Feedburner – Current subscribers, change since yesterday
  • Mint – Visits today, this hour, this week, this month, and total visits
  • Google Analytics – Pageviews today, yesterday, this week, this month, and this year
  • Ember – Followers, following, and total images
  • Squarespace – Blog subscribers and pageviews today, yesterday, this week, this month, and this year
  • Vimeo – Plays/likes/comments this week, followers and subscribers

You can refresh the data by tapping the icon in the lower left, or alter services with the “cog” settings icon. Everything is simple, straight forward, and easy-to-access.

Alternative Solutions

Because the Ego’s secret for success lies in simplicity, that’s where our review of the app ends. Consider it a “dashboard” for keeping track of all your different online services and websites. I thought it would also be interesting to take a look at a few other applications you can use for a similar purpose – or for keeping tabs on each of these services individually (these are all iTunes store links).

For Google Analytics, there’s Analytics App, Analytics Pro, and BAM Analytics – all of which provide significantly more in-depth information than Ego (albeit in a slightly more complicated interface).

All manner of different Twitter clients are available that provide detailed stats, but I’d recommend taking a look at Tweetie, Twitteriffic, or Birdfeed if you don’t already have an iPhone Twitter client of choice.

Options for the other supported services are slightly more limited. For Feedburner you could check out FeedCount or Stat Fever, for Mint, Mint Stats, and Squarespace have their own iPhone app.


If you run a website, have a twitter account, or use any of the services supported by Ego, I can’t recommend it enough. The interface is a pleasure to use, and it’s one of the few apps on my iPhone that I use every single day. I only wish there was a similar service for the desktop!

Feel free to share your thoughts in the comments. Is this an app that’s relevant to you? Or do you prefer to use another application or service for monitoring stats? I’d love to hear your opinion!


Ego is a simple statistics tracking app, and a must-have for anyone that needs to keep track of their Twitter, website or blog reader counts.