Posts Tagged

aggregation

Countless entrepreneurs have set out to make their fortunes with the same idea: social media aggregation. The basic idea behind this movement is that you, the user, are overwhelmed by all of your social information. Every day you have to go through the hassle of checking your Facebook, Twitter, LinkedIn, Instagram, Foursquare, Gowalla and other accounts and would like nothing better than to save yourself the trouble of app-hopping and get it all in one convenient place.

The argument seems sound doesn’t it? So why don’t we use these tools? Sure, we try them all and briefly maintain patronage, but in the end most of us end up using separate methods to access our various social networks. I believe there are several reasons for this phenomenon, the first of which is a modified version of an effect that has been present in technology for decades.

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