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I tried to buy my mom a TV last Christmas. I spent literally days finding the best deal. Which had the best picture, the right features, and was in my price range? At the end of the ordeal, I never did buy her a television, and even now, my mom is staring at a picture of a cat hanging from a tree branch that I tried to convince her is just as good.

If only I’d had Arro back then, an app to narrow down your choices and take the guesswork out of major purchases. Can Arro point you in the right direction and get rid of all of that decision-making anxiety? (more…)