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our choice

We are still exploring uses for our mobile devices and cellular and WiFi networks, but one feature or function that has always been hanging around is this notion of content consumption. As devices get better and networks get faster, the possibilities and opportunities continually change.

Reading from the web is certainly a big portion of this content, and companies, publishers and individuals are constantly exploring how to best get their content to their consumers and how to monetize it. The world of book and magazine publishing has been especially shaken up as our mobile devices have become increasingly more powerful. The idea of simply trying to re-create the physical experience on a mobile device is a path that many established publishers, arguably incorrectly, are heading down.

Push Pop Press is looking at this from a different angle: they are looking at book publishing essentially from the ground up. Their thought is to look at the devices we currently have access to and the conditions in which they reside and then build a platform using those capabilities to create the best possible experience for the user. It is a book, but at the same time, it is something completely different. Our Choice by Al Gore is their first book utilizing this new platform. Let’s take a look and see how it works.

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