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For years, Apple’s worst kept secret has been the Trailer section of their website. It’s not publicized very often, but occasionally a web article will link to it, or someone will tell you about the latest exclusive feature, but it’s one of those things you kind of have to know about before you go there.

A few months back, Apple released a series of new apps designed to showcase the cool features in iOS 5, and one of them was iTunes Movie Trailers — but we’ll call it Trailers to keep things simple. At first blush, it seems like this would be a pretty shallow app with only one focus: showing you trailers. But as it turns out, there’s a lot more to the app than just some pretty videos, and I’ll tell you about them after the break.