Posts Tagged

sat nav

When Apple announced turn-by-turn direction support in the all-new Apple Maps at the launch of iOS 6, many wondered where this would leave existing satellite navigation apps that had, at the time, been riding high in the top grossing charts of the App Store. In addition to Apple’s own service, Waze sprung out of nowhere with its more social way of providing directional navigation, live traffic and speed trap information to iOS users in a completely free package. More recently, Google released their all-new Google Maps for iOS that also includes full turn-by-turn directions that’s powered by the software company’s extensive mapping service.

With Apple, Google and Waze offering free functionality to what you would have previously payed upwards of $50 for similar functionality, some companies have had to radically change their approach towards pricing. One such company is CoPilot, which has moved its CoPilot GPS app towards a freemium-based pricing policy by providing the foundations of a complete navigation app that you can tailor to suit.

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