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When the iPhone 4S was released, there was a collective groan from tech pundits everywhere saying, “That’s it?” Everyone wanted something different from Apple, including a new design (something I’m guilty of myself), but what came with the 4S was a feature named Siri that we all thought was pretty neat, but not really a game changer.

Thing is, it really is a reason to buy the iPhone 4S, as me and thousands of others have found over the past few months. But don’t take my word for it — a recent study shows that iPhone 4S owners use twice as much data as previous generation iPhone owners, and the only reason can be Siri. What’s all the hype about? Let’s find out why after the jump.


I am quite the fan of OmniFocus, the GTD app for the iPhone, iPad and Mac, because it’s helped me sort out all of the crazy things in my life. After all, I’m not just the editor of this very site, I’m also a writer for other places, a father and a husband, so there’s quite a bit of things that need doing throughout the day that if I don’t capture somehow, I’m just going to forget. It has absolutely changed my life for the better.

But when the iPhone 4S came out complete with its own Reminders app with Siri integration, I wondered if I was going to have to work that into my system, and how the heck that was going to happen. Turns out that I didn’t have to think about it for too long, because now OmniFocus and Siri can work together in harmony. I’ve been using the system for a month or so now, and I’ve got to say, it’s super sweet. Let me walk you through the process so you can get an idea of how it works.


The big feature in the iPhone isn’t the better camera or the faster processor, it’s a piece of software called Siri, and it’s very popular. Just by hitting a button you can speak whatever you want into the phone and get your answers in just a few seconds. “What time is my next appointment?” “How do I get to mom’s house?” “Where can I get a piece of pizza?” It’s quite the amazing piece of software.

But with any type of new technology, there are a few hiccups in the road. Siri isn’t perfect at answering every question, but that’s not even the most important part. Frankly, you can kind of look like a douche using it.

So how do you avoid looking like a jerk while still using the service? And is it useful enough to use every day? We’ve lived with Siri for a few weeks now, and we’ve got some answers.

We’re just two days away from either having the iPhone 4S show up on our doorstep or getting in line to pick one up. A couple of days ago, one of our staff writers started asking who was going to take the plunge and buy one. That was a good question the way I saw it, because from the comments I’ve been reading, many of you are on the fence as to whether or not your’re going to spend the cash.

In an attempt to help you make your decision (if you haven’t already) I figured I’d ask our staff that very question: Are you buying one? And if so, what model? Our answers are after the break.


For Apple fans, and tech-minded observers all over the world, yesterday’s announcements were met with mixed reactions. Some saw the natural progression and advancement of the ground-breaking iPhone 4 as inevitable, in hindsight, while others were dismayed at the conspicuous absence of the much-rumored (and hoped for) iPhone 5. Whatever your perspective, Apple made one announcement that really excited me (Hint: it’s not the release of Cards).

The unveiling of Siri, the personal assistant built into the iPhone 4S, is something that I believe will have significant ramifications for the future of computing. I can’t wait to actually try it in action! Today I’ll look at some of the amazing features of Siri, and include some thoughts on its significance.


Well it’s official, we have a new iPhone today and it’s called the iPhone 4S. There was a lot of big news that came out of Cupertino today, most of it covered live via Twitter. You do follow us on Twitter, right? If not, hit us up at @iphoneappstorm today.

But if you weren’t there to watch it all go down, don’t worry, we’ve got you covered. Hit that more button and let’s get into all of the big news of the day.